XXX is a website help International students find a best way to learn TOEFL, ESL, IELTS, GRT, and more. Choose your favorite tutor online, book a course online or in person. Find the best way to Enjoy the class and get a high grade.
Research
- Competitive and analogous industry research
- Research Plan
- Research Script
- Interview Notes
- Synthesis
Ideation
- User Insights
- Ideation sketching workshop
- Product Requirements Doc (PRD)
- Low-fi designs (wireframes)
- Second round interview note
Hight fidelity
- Lean branding
- Hi-fi designs
- Hi-fi prototype
Teaches Who Tutor NYC is a tutorial company service the student who need a tutor. They are outstanding teachers and private tutors.
- The main page give a lot information about the company that customer will know if the website is useful for them.
- It gives a lot choices to customer and had different level to choose. But there are too many texts that makes the website looks too crowd and sometimes customers would not read all of them.
- It could make plans for the children and you can see how the teacher’s
- But the worst thing is you cannot login or create an account. You should contact them first to get start the service.
As the account creation part, I use spotify as an example. It is very clear that you can sign up and log in directly use your social media account.
- You have multiple choices to login with different account such as Google, Facebook, and Apple.
- If you want to create an account, you have to fill in your infomation.
- Then you have to upload your information, but I think the gender and date of birth part is not necessary.
- There is an example about WIX website. When you want to create an website, Wix will give you some options to help you to create and find your own style easier.
- After you choose the type, there will have more specific type you can choose.
- If you do not want to fill the form, there is a skip button under it.
- I use Spotify payment page as an example. It gives customer many choices to use the cards and have different premium plans to different kinds of customers.
- The information of the payment is really clear that shows what is include in the plan.
- It gives multiple payment plans in different price.
- Include in 3 month free trail.
- Spotify is too simple that there is no much selection in main page.
- Sometimes you will confuse that how to find the music and there are not have much options to choose the different type of music.
- You have to click the browse icon to find more music. It is not flexibility and efficiency to use.
- Alaska Airline website looks so messy that the text and icon is too close to each other and a little small.
- There are not much options to let user to choose that is so simple.
The confirmation page is clear in Teacher Who Tutor in NYC website. It also has service and FAQ button on the bottom. The website shows the “Thank You” sentence that users know their information was saved.
Goal
Ensure the website is intuitive and easy to navigate for all user types (students, parents, tutors).
Methodology
Exploratory User interview
Sample size
- Start with 4 per user type and add additional interviews as needed.
- Master student
- Age: 20-30
- Location: At school
- Has used a tutor or not used a tutor in the past
Screener
- Do you use the tutor website before?
- Can you tell me about your experience with tutoring services?
- How you feel about it? Is it work for you? Is it easier to use?
- What difficulties have you encountered while using tutor websites?
- Are there features or aspects of the website that you find confusing or frustrating?
- What features or improvements would make your experience better?
- Are there any additional functionalities you wish the website had?
- Do you feel confuse when you use it?
- How often do you use tutoring services, and for what subjects or skills?
Intro
Hello everyone! My name is Ziwei. I am here to introduce my project that I am in the process of designing a new tutor website, and your feedback is incredibly valuable to me.
Set Exceptions
This should take 30-1 hour. The goal of this interview is ensure the website is intuitive and easy to navigate for all user types. During this interview I will ask you a series of questions about your experience and preferences. Feel free to share as much as details as you like.
Direction
I am looking to understand your experiences with tutor websites to make sure our platform meets your needs. Everything you share will be confidential and used only for improving my website.
Get Start
Tell me about you and your grade and your level of the education. Have you ever used tutor website? Tell me about your experience with a tutor website. How you feel about it? Is it work for you? Is it online or in person? Which one you are more expect?
Current Usage
Can you walk me through how you typically use the website? For example, how do you search for a tutor or schedule a session?
How frequently do you use the tutor website, and for what purposes (e.g., finding a tutor, managing bookings, etc.)?
User Experience
- What information do you aspect in the homepage?
- What do you like most about the tutor website?
- What aspects of the website do you find most challenging or frustrating?
- How intuitive is the website’s navigation and layout? Are there any areas that could be more user-friendly?
- What features or improvements would make your experience better?
Feature Needs
- Are there any features or functionalities that you feel are missing from the website?
- How do you feel about the current search and filtering options for finding tutors? Are there improvements you would suggest?
- How often do you use tutoring services, and for what subjects or skills?
Pain Points
- Have you encountered any issues with the booking or payment process? If so, can you describe them?
- What kind of support or resources do you need when using the website? (e.g., tutorials, customer support, FAQs)
- Are you feel okay for a remote tutor?
- How satisfied are you with the technical support provided? What additional resources or support channels would be helpful?
Comparison and Preferences
- How does this tutor website compare to other tutor websites or platforms you have used?
- What features or aspects of other tutoring websites do you wish this one had?
Feedback and Suggestions
- Can you describe a particularly negative and positive experience you’ve had with the website?
- What specific changes or improvements would you recommend to enhance your experience with the website?
- How easy or difficult is it to find a suitable tutor on the website?
Conclusion
- Is there anything else you’d like to share about your experience with the tutor website?
- Would you be interested in participating in future user testing or providing additional feedback?
Jeniffer
“The mentor tutor is so great that I can find a tutor in my field and could contact them in community”
Experience
- Used ADP list tutor website. I have a great experience on it. It is a online tutor website. It is about find a professional mentor
- It could see the tutor’s review from students. But it has too many steps to make a schedule.
- The homepage should include the information of what the platform about? or How much is the fee?
- The challenging or frustrating of the page of the choose tutor cannot see the availability of the tutor.
- The positive experience I’ve had that as a community function and a question section that people could post their thought and contact to each other to get the information
Recommend
- Make a two-way selection that tutors also could choose the students.
- The evaluate system should be more specific.
- If the tutor is a college student, the fee could be cheaper
- The tutors should have official certification.
Huijie
“The homepage should show the teacher’s quality such as where they from or which school they graduate.”
Experience
- I used Coursera tutor website. She has a great experience on it. It is a online tutor website. It is about teach professional course and give certificate after studying.
- I usually schedule online and use google to top rated website.
- The homepage should include what course include and what the advantage of this website. Also it should has tutor information.
- The challenging or frustrating of the page of the choose tutor cannot see the availability of the tutor.
- It should has certificate, 7 days free trail. It has separate section business and personal. Simple homepage.
Recommend
- Prevent the pay first or directly.
- Include a filter of the male or female tutor.
- The website could for International students. The course could include Tofel, ESL, GRE, SAT, GMAT. Create a question bank.
- It could has secondary function and teach technology such as art portfolio of Graphic Design, Animation Design, Fashion Design, Architecture etc. or technology of the computer science or Adobe.
Yaxuan
“The in person tutor is not good cause the teachers are not qualified.”
Experience
- She only has experience of in person in institution.
- She find the institution from friends or advertisement.
- The homepage should include clear title, what course include and what the achievement of the website and the persons qualified to teach.
- The challenging or frustrating is the teacher is not conscientious. Not really professional and teacher with shallow qualifications.
- Online tutor is convenience and the time make schedule is flexible. In person motivate and concentrate the class.
Recommend
- It could add a function of the tutor is online or offline for example Instagram text function.
- It could include some video/live function to see how the tutor look like and if it is adapt to the students.
- It could include different language of the website such as has lyric of translate in the video.
- It could has dashboard include homework, grade, quiz, feedback.
User Insights
User need a website for International students include TOEFL, ESL, etc. class
“When I want to book a mentor tutor, there are many steps that make me confused.”
Some people is not read the homepage information because it has too much. Some people think the information of the tutor is not clear. There should not have much steps to book a courses. The review of tutor is available in the tutor page. Users want to know how the tutors evaluate and their skills.
User need more specific functions in the website
“It is possible to make a two-way selection that tutors also could choose the students. ”
Some people need to see if the tutor online or offline. Community section is possible to connect or ask questions to each others. Users want to see their grade, class, tutor information and homework in the website. Users want to have some videos with lyric in different language.
User need some good services in the website
“I want to get more free trail to try the course if it fit to me.”
Some people need 7 free trails or have a chance to try the tutor the class to know if the tutor is adapt to them. Users need a question bank to do the practices.
Ideation sketching workshop
How might we provide useful information to the user
- Target audience- International Students
- Primary focus - The information should be useful and simple, do not include too much text
- To problem - to prevent too much text
- Desire outcome - improve the qualification of the tutor, improve the grade, learn more
How might we make the function more comprehensive
- Target audience- International Students
- Primary focus - Add useful function of the website
- To problem - Reduce the step of book the schedules
- Desire outcome - make the website easier to use and with comprehensive functions for user
How might we support the survey for user
- Target audience- International Students
- Target Audience - International students
- Primary focus - The survey include in website such as contact with tutor, create a community
- To problem - Avoid the vague or poorly worded questions that make user confuse
- Desire outcome - Let international students could find a official way to do the practices and create a question banks for TOEFL, ESL or English placement test etc.
Dashboard Page
- Grade
- Assignment
- Class Schedule
- Evaluate - star
- Tutor’s name
- Chat section
Schedule Page
- Calendar
- List the time selection
- Location
- Date, time, week
- Button - Cancel / Submit
- Include tutor information
Tutor Page
- Rate professor
- Review from students
- Information of the tutor
- Real picture
- Filter - male / female, course,
- Skills
User Flow
Journey Map
Lean Branding
Mood Board
Hi-fi Interface
Homepage
The homepage is structured to be informative, visually appealing, and inviting for students worldwide. The homepage of the tutoring platform, presumably called Achieve Academy, is designed to attract and support international students seeking academic guidance.
- At the top, it features a clean header with a logo, navigation links (Home, Our Courses, Tutor Page, About Us), a search bar, and buttons for signing in or signing up.
- The main hero section highlights the platform's mission — making learning accessible for everyone — with a bold headline, a short explanatory text, and a call-to-action button offering a free trial.
- The site builds credibility by showcasing partnerships with over 325 universities and companies, with logos from prominent institutions like Columbia, NYU, Oxford, and the University of Chicago,etc.
- The next section outlines key features of the tutoring service, such as personalized plans, weekly progress updates, collaboration with teachers, and teamwork, each represented by icons.
- The platform offers a variety of test preparation courses, including TOEFL, ESL, ACT, SAT, and IELTS, with links to learn more about each.
- It also provides playful and engaging English learning options through reading, movies, comics, music, listening, and conversation practice.
- Payment plans are clearly presented in a separate section, offering weekly, monthly, and yearly options at affordable rates.
- There’s a carousel showcasing top tutors with profiles that include photos, names, specializations, experience, education level, ratings, and a button to select them.
- The footer wraps up the page with company information, navigation links, contact details, and social media icons.
Sign In & Sign Up Page
The Sign In & Sign Up page of Achieve Academy features a clean and modern design that offers users a simple and intuitive login experience.
- At the top, it maintains consistency with the rest of the site through a navigation bar that includes the Achieve Academy logo, links to Home, Our Courses, Tutor Page, About Us, and a search function, along with Sign In and Sign Up buttons on the right.
- Just below the navigation, a “Back” link allows users to return to the previous page.
- Centrally placed on the page is a white sign-in/sign-up card with rounded corners, containing a bold “Sign In” heading, followed by input fields for Email Address and Password.
- Under these fields, there are helpful links for users who may have forgotten their password or need to sign up for a new account.
- A prominent black “Sign In”/"Sign Up" button allows users to submit their credentials.
- Beneath the main login form is a horizontal divider that reads “Or Sign In with,” followed by three large icons offering alternative login methods through Google, Facebook, and Apple.
- At the bottom of the page, two support links — “Need Help?” and “Contact Us” — provide users with access to assistance.
Course Page
This page is designed to help students and parents select the most appropriate academic course offered by Achieve Academy.
- Begin by reading the introductory paragraph at the top, which explains the purpose of the courses and highlights the expertise of the tutors.
- Below, you’ll see four course cards — TOEFL, IELTS, ESL, and SAT. Each card contains the course logo, name, and a brief description of what the program offers.
- Review each description carefully to understand which course aligns best with your academic or language learning goals.
- Once you’ve identified the course you’re interested in, you can proceed by clicking on it for more details or reach out using the contact information in the footer.
After choose the course, user start to choose the tutor. This "Choose your Tutor" page is designed to help students find and select the ideal tutor based on their learning preferences and goals.
- At the top, a welcoming message emphasizes the academy’s commitment to student success through personalized and professional tutoring.
- There is a prominent search bar for quick access to tutors, accompanied by a set of dropdown filters — including Gender, Category, Price, Country, and Level — to refine the selection according to specific criteria.
- The main section displays a grid of tutor cards, each featuring a photo, name, subject specialization (in this case, TOEFL), years of experience, a degree qualification, and a consistent rating based on reviews.
- A heart icon allows users to mark favorites, and a “Select” button enables students to proceed with their chosen tutor.
- The layout is clean and user-friendly, making it easy to navigate and compare tutor profiles.
Tutor Page
This tutor profile page is to help students make an informed decision when selecting a tutor by providing comprehensive details about the tutor’s qualifications, teaching style, availability, and student feedback. This page is designed to give students confidence in choosing a tutor who best fits their academic goals and learning preferences.
- The layout is clean and informative, starting with tutor's profile picture and key credentials: years of experience, degree, and a star rating.
- Understand teaching goals which outline the tutor’s approach and educational objectives.
- Explore personal traits such as patience and problem-solving skills, to match the tutor's style with the student’s needs.
- Check availability by viewing and selecting preferred time slots for online or in-person sessions.
- View feedback and ratings from other students, shown through ratings and comments.
- Watch introduction video to gain a better sense of the tutor’s personality and communication style.
- Book a session using the clearly labeled “Book” button.
Book Page
This page serves as the booking interface for scheduling a session with a tutor.
- On the left side of the page, users can view a profile summary that includes her photo, age, educational background, and rating.
- It allows users to seamlessly select the session format (in-person or online), choose their preferred dates from a calendar, and pick available time slots.
- Once a date and time are selected, users can click the “Next” button to proceed with the booking.
Payment Process
This page serves as the Plan Selection step in the tutor booking process for Achieve Academy. After choosing a tutor, users are guided to select a subscription plan that fits their needs.
- At the top of the page, a summary of the selected tutor is displayed, including her subject, available time slots, and session format (online or in person).
- Beneath the summary, three subscription options are provided: Weekly, Monthly, and Annually.
- Each plan is designed to offer increasing levels of functionality and exposure, allowing tutors to choose the option that best supports their goals.
This payment process page is designed to provide a clear, secure, and intuitive experience for users booking tutoring sessions through Achieve Academy. It guides users step by step—from selecting a payment method to confirming their booking—ensuring transparency and ease throughout the transaction. With multiple payment options, a detailed order review, and final confirmation, the interface supports a seamless and confident checkout experience for learners and their families.